The birth of Wild Wind

We are a new clothing brand created by friends in our mid-30s, stuck in boring 9-to-5 jobs, feeling like we weren’t truly achieving what we wanted in life on a professional level.

After spending our entire lives working for others, with countless creative limitations, we decided it was time to start building something of our own.

Now, don’t get us wrong—we’re doing fine. We’re valued in our jobs, and of course, a salary is essential to pay the bills. But even so, we couldn’t shake the hunger to feel truly fulfilled and to reach our real potential.

There’s a famous quote by Confucius: “Choose a job you love, and you will never have to work a day in your life.” With that idea in mind, in December 2024, we started thinking about what would make us feel like we were "no longer working.”

The first step was making a list of everything we were passionate about. After a process filled with laughter—and flirting with some barely legal possibilities—we narrowed it down to three things: clothing, design, and nature.

You see, we’re the kind of people who live in the city but are deeply in love with nature. Every chance we get, we escape to parks or nature reserves to hike, climb, do outdoor sports, camp, and, ultimately, reconnect with the soul of the Earth.

And we know we’re not alone. There are many others like us, men and women who, for now, don’t feel fully satisfied with how things have turned out, and want to change that.

Each of us has the power to feel whole in this world. And what better way to do it than by reconnecting with your most primal self?

That’s why we created this store—for everyone going through their own journey of self-rediscovery. We’re all in this together!

Welcome to Wild Wind!